Branded T-Shirts Provide Major Promotional ROI

The best thing for a sponsor who has their logo or marketing message decorated onto a promotional branded t-shirt is that recipients tend to keep shirts for a long time. A recent reports that 80% of American consumers own at least one promotional t-shirt in their drawers. Further, 63% of consumers keep their imprinted t-shirts for more than a year, and 47% hang onto them for over two years. In other words, every time a sponsor hands out a shirt, they’ve suddenly given out a walking billboard that nearly half the people who receive it will wear in public for at least the next two years.


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